|
About
|
The 42 members of the Association of Leading Visitor Attractions (ALVA) comprise the majority of Britain’s biggest and best known attractions, and are responsible for managing some 1,598 tourist sites.
Between them they welcome over 100 million domestic and overseas visitors each year - some 25% of the visits made annually in the United Kingdom.
To qualify for membership, the attractions must host over a million visitors per year at their singly or centrally-managed sites and be in accord with ALVA’s mission statement and quality standards.
Current members include many of the UK’s most famous museums, galleries and heritage sites whose international standing makes them a magnet for overseas visitors, as well as mass-market commercial leisure attractions which are renowned throughout the world.
They seek to provide people with the highest quality in terms of visitor experience, presentation, interpretation, education, service and enjoyment. They are at the leading edge of Britain’s tourism industry, making substantial contributions to the UK’s economy and employment and together, commanding influence and respect in both government and non-government circles.
|