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About
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Although we launched March 2010, the idea for the Sustainable Restaurant Association has been germinating for some time...
Founders Giles Gibbons (CEO and Founder, Good Business), Mark Sainsbury (Founder, Moro and The Zetter Hotel) and Henry Dimbleby (Founder, Leon) knew that a growing number of restaurants wanted to improve their sustainable performance. They also found that customers wanted more sustainable action from their eating establishments.
What wasn’t immediately obvious was where restaurants could go to get all the sustainable information they needed, from under one roof. Sustainability is about long-term success but it’s a complicated subject and until now, there’s been no industry body to provide the consistent guidance and support that restaurants need.
Like-minded customers also needed a way to locate restaurants that were serious about sustainability. Those that are actively sourcing local and seasonal produce, reducing waste, increasing energy efficiency or serving Fair Trade – just some of the activities our sustainable restaurants are involved in. The Sustainable Restaurant Association fulfills both these briefs.
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